I love product photography, probably as it's one of the more geeky forms of photography! You need to think about location, composition, lighting, depth of field, focal length, white balance, I could go on.... The traditional product shot with the subject cutout on a white background has it's place but I prefer placing objects in an environment creating more of a narrative.
Ask any of my friends and they'll tell you I'm certainly not an expert when it comes to dancing however as soon as the group of final year students took to the stage it was obvious even to me that they were a very talented group. Coupled with the fantastic theatre facilities and lighting technicians the pressure was certainly on to capture some good images.