I love product photography, probably as it's one of the more geeky forms of photography! You need to think about location, composition, lighting, depth of field, focal length, white balance, I could go on.... The traditional product shot with the subject cutout on a white background has it's place but I prefer placing objects in an environment creating more of a narrative.
To achieve this striking effect you don't need a fancy studio or a large black sheet, in fact all these shots have been taken during the day with the curtains wide open. The black background is achieved by dialing down the aperture until the whole scene turns black, an off camera flash is then introduced to illuminate the subject from one side.